CRM 2009

I secured two cause-related-marketing partnerships for the Lymphoma Association this year, one with SockShop.co.uk and the other with The Purple Gift Company. Both partnerships ran during September, when Lymphatic Cancer Awareness Week takes place.

SockShop.co.uk donated 20% from the proceeds of a range of purple socks sold.

SockShop.co.uk promotion

The Purple Gift Company donated 10% from the proceeds of a purple photo album and a purple tea light.

The Purple Gift Company promotion

Both partnerships were successful in raising significant awareness and funds for the Association.