Here are examples of my published work to date. Ranging from information leaflets, to advertorials, case studies and WebPages.
Half Hour Health
Half Hour Health was produced in conjunction with the Oxfordshire Primary Care Trust (PCT). It is aimed at adults (16+) and focuses on the social and health benefits of taking part in sport and active recreation.
The key message we aim to communicate through this leaflet is that adults should be taking part in the recommended amount of 30 minutes of moderate intensity activity on 5 or more days of the week.
Over 20,000 Half Hour Health leaflets have been distributed around Oxfordshire via the PCT in pharmacies and doctors surgeries; leisure providers in their gyms and new members packs; the sports development teams of city and district councils; and at Oxfordshire Sports Partnership events.
It was my responsibility to write the copy and the design and print briefs for Half Hour Health. I proofed the document, gathered feedback from the PCT and developed it until it was ready for print.
To view a PDF of Half Hour Health click here.
No Sweat
No Sweat is a unique publication, in that it is aimed at young people (under 16) rather than their parents. It is used to promote physical activity and it's health and social advantages, the fact that sport and physical activity can be cool and encourages young people to take part in the recommended amount of 1 hour of physical activity everyday. There are also suggestions for a variety of sports.
Following meetings with representatives from School Sports Partnerships and the Oxfordshire PCT, it was up to me to turn my notes in to copy that teenagers could relate to, brief the designers on content and layout and source the images. The draft leaflet was given to small focus groups of 11-14 year olds for feedback before going to the next design phase, feedback was very positive.
30,000 of No Sweat have been distributed across Oxfordshire schools, we have received requests from youth centres and lesiure providers for copies too.
To view a PDF of No Sweat click here.
National Governing Bodies of Sport Fliers
The NGB (National Governing Body) sports fliers are sports specific with the purpose of signposting the opportunities available in their sport for all ages in Oxfordshire. The fliers were produced as a result of requests by a number of the key National Governing Bodies of Sport in Oxfordshire.
The NGB's briefed me on the information they wanted to include and the audiences they wanted to reach. I created the design brief, sent it to my graphic designer, he came up with two template designs for the NGB's to choose from.
So far, 5,000 fliers have been produced for athletics and badminton, and 10,000 in rugby. Netball and Swimming are in the process of collating the data before going to the design shop. They will be posted here as soon as they are available.
To view a PDF of the fliers please click on the individual images.
Case Studies
As part of my role I am constantly asked to produce case studies to highlight individual events or projects and the excellent work of the Oxfordshire Sports Partnership.
Here are two examples of case studies I produced for an external organisation, Sporting Champions.
Sporting Champions provide current and retired international sports men and women for appearances at sporting events locally.
In 2007, Alison Mowbray and Ade Adepitan visited the Oxfordshire Youth Games and the Oxfordshire Parallel Youth Games.
Following the events I submitted case studies to Sporting Champions. They can be viewed on the Sporting Champions website and by clicking the images above.
Both case studies were used as examples for other County Sports Partnerships across the UK.
More case studies of successes in 2007 / 2008 coming soon...!
I recently had an editorial published in the Scene Magazine for Oxfordshire. To be uploaded soon...
The 3rd annual Oxfordshire Youth Games takes place this weekend, Sunday 6th July.
